Privacy Policy

Last Updated: December 2023

Welcome to Rio Shop’s Privacy Policy page. As fellow anglers who value trust and reliability in every aspect of our fishing adventures, we’re committed to protecting your privacy with the same dedication we bring to crafting premium fly fishing equipment. This policy explains how we collect, use, and safeguard your personal information when you visit our website at flyfishingpoleshop.com.

Information We Collect

To provide you with the best possible shopping experience and ensure secure transactions, we collect the following types of information:

Personal Information

• Contact details (name, email address, shipping address)
• Payment information (processed securely through our payment gateways)
• Order history and purchase details
• Customer service communications

Technical Information

• IP address and browser type
• Device information
• Website usage data and analytics
• Cookies and tracking data (see below for details)

How We Use Your Information

Like carefully selecting the right fly for the perfect cast, we use your information purposefully and responsibly:

• Order Processing: To process and fulfill your purchases of fly fishing combos, rods, reels, and other equipment
• Customer Service: To respond to your inquiries and provide support
• Website Improvement: To enhance your browsing experience and optimize our website
• Security: To protect against fraud and unauthorized transactions
• Communication: To send order confirmations, shipping updates, and occasional fishing tips (only with your consent)

Data Sharing and Disclosure

We treat your personal information with the same care we’d expect for our own fishing gear. We only share your data when necessary:

• Payment Processors: With trusted partners like credit card companies and PayPal to securely process payments
• Shipping Providers: With delivery services to get your fishing equipment to you
• Legal Requirements: When required by law or to protect our rights and safety
• Service Providers: With companies that help us operate our website, always under strict confidentiality agreements

We never sell your personal information to third parties for marketing purposes.

International Data Transfers

Since we ship worldwide (excluding certain Asian countries and remote regions), your data may be transferred internationally. We ensure all data transfers comply with applicable privacy laws and maintain the same level of protection described in this policy.

Data Storage and Security

Your security is our priority, just as reliability is crucial in fly fishing equipment. We implement robust security measures:

• Industry-standard encryption for data transmission
• Secure payment gateways that meet PCI DSS standards
• Regular security assessments and updates
• Limited access to personal information within our organization
• Data retention only for as long as necessary to fulfill the purposes outlined in this policy

Your Rights and Choices

You have control over your personal information, including the right to:

• Access and review the personal data we hold about you
• Correct inaccurate information
• Request deletion of your personal data (subject to legal requirements)
• Opt-out of marketing communications
• Restrict or object to certain processing activities
• Data portability where applicable

To exercise these rights, please contact us using the information below.

Cookies and Tracking Technologies

Like carefully tying flies for different fishing conditions, we use cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for basic website functionality and secure shopping
• Analytical Cookies: Help us understand how anglers use our site to improve our offerings
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used with your consent to show relevant fishing equipment offers

You can manage your cookie preferences through your browser settings. Please note that disabling essential cookies may affect your shopping experience.

Children’s Privacy

Our website is not directed at children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

Policy Updates

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by posting the updated policy on our website with a new effective date.

Contact Us

Thank you for trusting Rio Shop with your fly fishing needs and your personal information. We’re committed to protecting both with the highest standards of care and security.